5 reasons you need to embrace E-commerce in a post-pandemic world
Has COVID-19 permanently change e-commerce? Absolutely! Or maybe we were just heading that way anyway.
I think most of us could see there was a shift was occurring even before the Pandemic raised it's head and locked us all down. But the pandemic has put more of a permanent stamp on it.
Before anyone could say Jack Robinson, Lockdown became all about online convenience, smart-phone shopping and shopping from the safety of a comfy sofa!
During the pandemic we saw a spike in website enquiries for ecommerce stores, business owners who had a website and sold physical goods wanted our buy on-line button, which we added free to our Max pacxkage (and still do!) People were shopping online in their droves and those who didn't sell online began to feel the pain!
We are lucky in this digital age to be able to access a vast array of products and services from anywhere in the world, at any time of the day or night. So whether you're hunting down a last-minute gift, stocking up on groceries, or indulging in a little retail therapy, e-commerce was always going to be a win-win and a serious no-brainer for digital sellers!
As we continue to navigate a post-pandemic world, the convenience of online shopping has become more important than ever before. Here
5 reasons why your business needs to embrace e-commerce in a post-pandemic world
1. Convenience over price - AKA Sofa Shopping!
Convenience is beating price as the #1 reason for online shopping.
As consumers we are getting used to online convenience, in fact we love it!
As much as it's fun to travel to Bluewater or your closest shopping centre, for most people these days being busy is the stuff of life! If we're not working then we're working out, cooking, doing chores, sorting the kids out, being sociable, walking the dog etc etc etc... it's no wonder the convenience of online shopping has become more important than ever before! We all lead incredibly busy lives!
Given the ability to sit on my sofa with Netflix on, drinking a cuppa while I order my daughter's birthday present online wearing my new cosy lounge wear is priceless to me, especially after a busy day at the office! With just a few clicks, I can find the perfect present for my daughter and have it delivered right to my doorstep in next to no time.
With a bricks and mortar store, you're pretty much limited to customers who are willing to make the trek. But with e-commerce, the world is your oyster! You can expand your reach beyond your physical location and tap into a national or even global market, having an online store means scale and growth, which leads to more customers, more sales, and even more growth opportunities. Plus, with the power of social media and digital marketing, you can make a name for yourself and attract new customers from every corner of the globe. The days of shop owners limiting themselves to one physical location are certainly coming to an end.
And that leads me to Google - we all love a Google search don't we? And with e-commerce, Google can be our best friend when it comes to finding the stuff we need right at our fingertips. With a little search engine magic, we can access a vast array of products and services from anywhere in the world, easily compare prices and snag the best deals without having to hunt them down in person, and all from the comfort of home.
2. Being able to adapt to market changes, however tough!
It's no secret that adaptability is one of the keys to success in business, and the pandemic has certainly highlighted this fact more than ever!
The Pandemic has taught us that businesses can quickly adapt. Business owners can think on their feet when faced with adversity, change direction and find ways to survive against the odds! Whether it's offering a new variation of click and collect - aka curbside pickup or launching a new product line to meet the changing dynamics, by being flexible and responsive to the changing needs of their customers, businesses can stay ahead of the curve and thrive under any circumstance, however tough it may be.
Many businesses have thrived by embracing e-commerce and finding new ways to connect with their customers. And as we move forward into a post-pandemic world, let us take the lessons we've learned from the pandemic and apply them to our business strategies, embracing e-commerce and adaptability to succeed in the post-pandemic world and beyond!
3. Better deals as competition increases
As more and more businesses embrace e-commerce, the competition for customers heats up. And you know what that means? Better deals online for us savvy shoppers! With businesses vying for our attention and more online stores popping up, we can expect to see more discounts, promotions, and special offers than ever before. And with the power of comparison shopping at our fingertips, we can easily find the best deals which make our money go further. If browsing for a new pair of shoes or stocking up on household essentials, e-commerce can be a ticket to finding the best deals and saving some serious money.
It's a jungle out there in the world of e-commerce, but fear not, as competition intensifies, we can take advantage of the many tools at our disposal to find the best deals online. With just a few clicks, we can use Google searches, price engines, and comparison sites to compare prices, read reviews, and make informed purchasing decisions. And with so many businesses competing for our attention, we can expect to see more discounts and promotions than ever before. So go ahead, shop around, and find the deals that work best for you. The power is in your hands, and with e-commerce, the world of shopping is your oyster. Happy hunting!
4. Online Presence - Any Time, Any Place, Any Where
Of all the gin joints in all the towns in all the world, she walks into mine. Well, here's looking at you, kid!
With increased online presence, businesses can now reach their customers any time, any place. No longer confined to a physical location, businesses can now engage with their customers 24/7 through their e-commerce websites, social media, and other online platforms. This means that customers can access their products or services at any time, from anywhere in the world. Whether it's 2am and you suddenly realise you need a last-minute gift, or you're lounging on a beach on holiday in the Costa Del Sol and decide to treat yourself to that new bikini! With a few clicks and purchase decisions made, baskets are fulfilled and check out with Apple Pay is complete! (Sorry Android users, wink wink ;)
And with the rise of mobile shopping, customers can make purchases on the go, whenever and wherever inspiration or desire strikes. So I for one will raise a cocktail (chink chink) whilst on that sun lounger, in my new bikini to the convenience and flexibility it brings to our shopping experiences at any time, in any place or any where we may be!
5. There are more people online than ever before
As of January 2023, the global number of internet users has reached 5.16 billion, accounting for 64.4 percent of the world's population.
Some of us might find these numbers difficult to embrace, and that's beacuse they are staggering! With over 5 billion internet users worldwide and nearly 60% of the global population active on social media, the potential audience for e-commerce businesses is vast and growing every day.
By embracing e-commerce on your website, businesses can tap into this massive audience and leverage the power of digital marketing to reach new customers and drive sales. Whether it's through targeted social media advertising or search engine optimisation, e-commerce offers businesses an unparalleled opportunity to connect with their audience and grow their brand in a post-pandemic world.
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This article is written by Kat James from it'seeze Gravesend, website consultant and website content creator for businesses in Kent.
If you want a business website that is professionally designed, modern, and effective in generating wonders for your business, contact Kat at it'seeze Gravesend today. Our affordable web design services are here to help you succeed online.
Tagged as: E-commerce, Web Design Trends
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