How will E-E-A-T improve my website SEO?
⌛ 6 Minute Read
If you’re wondering what E-E-A-T means in the world of Google search — and why there’s now an extra "E" — you’re not alone.
Let’s clear it up: E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are the key factors Google considers when deciding how high your content should rank in search results.
In short, Google wants to reward websites that offer real value, written by real people with real knowledge — and that’s exactly what E-E-A-T is all about.
So, What’s the Extra “E” All About?
That new "E" stands for Experience — and it matters more than ever.
Google now places even more emphasis on content that’s been created by someone with direct, first-hand experience. Whether you’re reviewing a product, explaining a process, or sharing advice — your real-world involvement adds weight to what you’re saying.
Think About It Like This:
Would you trust a restaurant review from someone who’s never eaten there? Or a skincare blog written by someone who’s never tried the product?
Probably not. And Google agrees. That’s why it now prioritises content that’s created by people who have genuinely "been there, done that."
Let’s Break It Down: What Is E-E-A-T?
Experience
This is all about lived, first-hand experience. If you’ve actually used a product, provided a service, or worked in a field, that experience should shine through in your content.
Expertise
Show off your skills and knowledge in your field. Are you a qualified builder, accountant, or fitness coach? Use your website to share professional insights, how-tos, and tips.
Authoritativeness
Establish yourself as a leader in your industry. This could be through being mentioned in the media, featured on other websites, or simply having strong, consistent messaging across your own platforms.
Trustworthiness
This is about transparency. Who you are, what you do, and how users can trust your content — make sure your website is secure, clear about any affiliate relationships, and easy to navigate.
A Quick Shout-Out for Reviews
Google loves genuine reviews — especially when they come from real people with experience.
Encouraging your happy customers to leave Google Reviews helps build your trust score and demonstrates your value to both search engines and potential clients.
The more detailed and honest the reviews, the better they support your E-E-A-T profile.
How Will E-E-A-T Help My SEO?
1. Higher Search Rankings
Google is more likely to rank your site higher if your content is:
Written by someone with first-hand experience
Clear and helpful
Seen as reliable and trustworthy
2. Better User Engagement
When people trust your site, they stay longer, read more, and explore other pages. That kind of activity sends great signals to Google — showing that your content is valuable.
3. More Backlinks and Shares
High-quality, useful content gets linked to and shared more often. Whether it’s other websites referencing you or people sharing on social media, it all adds to your authority.
4. Featured Snippet Opportunities
You know those handy answer boxes at the top of Google search results? That’s a featured snippet — and if your content is clear, helpful and trustworthy, you’ve got a better chance of being featured.
Final Thoughts: Make Your Content Count
E-E-A-T isn’t about ticking boxes — it’s about putting out great content that proves you know your stuff.
Whether it’s a blog post, a service page, or an FAQ, the more you can show your experience and authority, the more Google (and your visitors) will trust you.
Need help building a website that shows off your experience and expertise?Let’s have a chat — we create websites that help you get found, get trusted and get chosen.
Contact us
You now have the chance to build a website that ranks well. We can help you bring it to life. Get In touch today to find out how It'seeze Websites in Gravesend can help you.
This article is written by Kat James from it'seeze Gravesend, website consultant and website content creator for businesses in Kent.
If you want a business website that is professionally designed, modern, and effective in generating wonders for your business, contact Kat at it'seeze Gravesend today. Our affordable web design services are here to help you succeed online.
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