How to set up a successful cleaning company website
⌛ 5 Minute Read
Whether you're just launching a cleaning business or you’ve been in the game a while but your website has taken a back seat — now’s the perfect time to build a website that works hard for your company.
A strong online presence is no longer a luxury — it’s essential. Your website acts as the digital front door to your business. It’s often the first impression a potential customer will have, and it can make all the difference between getting a call or being passed over.
Let’s walk through the journey of a typical cleaning customer:
“I'm so busy. The house is a mess. Between work, the kids and life in general, I just can’t keep on top of it. I need help. Let me search online for a cleaner near me.”
If your business isn’t appearing in that local search — that’s a missed opportunity. Your website should be there, ready to turn that Google search into a phone call.
Step-by-Step: Building a Successful Cleaning Business Website
Step 1 – Choose a Professional Domain Name
Pick a name that reflects your business, is easy to spell and remember, and ideally includes a keyword (like “cleaning” or your local area).
Step 2 – Clean, Mobile-Friendly Design
Your website should look great and function smoothly on any device. Most people will view it from their mobile phones, so it needs to load quickly and be easy to navigate.
Step 3 – Make It Easy to Contact You
Clear calls to action (CTAs) are key. Add a phone number, contact form, and email. Don’t bury them — make them visible on every page. Test your contact form to ensure it actually works.
Step 4 – Structure Your Services Clearly
List your services on the homepage and link to detailed pages for each one. Let customers know exactly what you offer — whether that’s domestic cleaning, end-of-tenancy, commercial spaces or deep cleans.
Write clear, keyword-rich content for each service page. Think about what your customers are searching for — then write in a way that answers their questions. Don’t forget meta titles and descriptions.
Step 6 – Keep Navigation Simple
Use a clear menu and link between your pages where it makes sense. Make it easy for people to move around your website and find what they need without frustration.
Step 7 – Add Relevant Images
Avoid generic stock photos where possible. Use images that reflect your team, your tools, and the type of work you do — this builds connection and trust.
Step 8 – Invest in a Photoshoot
If possible, organise a photo day with your team. Natural, friendly shots of your staff at work go a long way in building credibility and personalising your business.
Step 9 – Collect and Showcase Reviews
Ask your happy clients for testimonials and Google reviews. Add them to your website to build social proof and trust with potential new customers.
Step 10 – Use Social Media to Drive Traffic
Share updates, cleaning tips, and promotions on your social channels — and always link back to your website. Consistent activity helps improve your local visibility.
Step 11 – Keep Adding Great Content
Create blog posts or helpful guides that answer common questions — like how to prepare for a deep clean or how often to clean certain areas. This boosts SEO and positions you as the expert.
Read our success story and new website journey about our client Capable Cleaners here.
Final Thoughts
A great cleaning company website is clear, helpful, trustworthy and easy to use.
From the moment someone lands on your homepage to the moment they decide to contact you, your site should guide them naturally and confidently.
Need help creating a cleaning business website that actually brings in leads?
Let’s chat — we’ll help you create a website that showcases your services, earns trust and helps your business grow.
Cleaning Companies we have helped in Kent:
This article is written by Kat James from it'seeze Gravesend, website consultant and website content creator for businesses in Kent.
For a professionally designed, modern, and effective business website that can work wonders for your business, get in touch with Kat at it'seeze Gravesend today. Our affordable web design services are available to help you achieve success online.
Tagged as: Cleaning Company Websites
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