How to set up a successful cleaning company website
Whether you're a cleaning company just starting out or launching a brand new business, or you've been around for a while but haven't given your website the attention it deserves, you're in an ideal position to create a successful cleaning company website that effectively highlights your services and attracts new clients.
Having a strong online presence is crucial for any cleaning business to be found by potential clients, it's a front door to your business which can be viewed by numerous people.
So let's take a moment to consider the journey of a potential cleaning client and how quickly they can make that decision to pick up the phone and make an enquiry.
I'd imagine it would go something like this:
'I'm so busy, the house is a mess, there's work and family and so many other things to do. Argghhhh I really need to find a reliable cleaner in my area to help me keep my house clean and tidy.'
And right there and then is when the Ah-ha moment hits - 'Let me search online and see what's available in my area!'
If your cleaning business isn't being found in local search results, you risk missing out on the opportunity to receive that call and win that business from a fantastic lead source - namely your website and online presence.
So how do you build a new cleaning business website?
Let's start at the beginning...
Step 1 - Your domain name. Get a domain name that is professional and easy to remember. Make sure it is relevant to your cleaning company and easy to spell.
Step 2 - Clean, user-friendly design. It's so important to have a website design that looks great not only on computers but also on mobile devices, as potential customers are likely to browse and search for cleaning services from the comfort of their homes and conveniently from their mobile phones.
Step 3 - Make it clear how to get in touch. Include clear calls-to-actions on your website, the ultimate goal is to encourage prospective customers to pick up the phone and call your business or email if they are in less of a hurry. Incorporate a contact form on your website, and make it easy to find and easy to fill out and send messages, test it and make sure it works!
Step 4 - Website structure. Layout your cleaning services clearly on your homepage, and ensure that each link leads the user to a page that provides detailed information about the corresponding service.
Step 5 - On-page SEO. Optimise your cleaning service pages by including unique and informative content about each service offered. This will help to establish your expertise, authority, and trustworthiness in the eyes of potential customers who are browsing your website. Write meta titles and meta descriptions that are condensed for a search engine results page with keywords corresponding to the relevant page.
Step 7 - Clear navigation. Make sure the pages have a clear menu, add internal links to the copywriting and content areas, so users can easily navigate if they want to learn more.
Step 8 - Add images. Incorporate images on your website that are relevant and make sense, or use company images that represent your cleaning company's branding and can personalise your website and breathe life into it.
Step 9 - Organise a photoshoot. Consider getting the team together for a photo shoot and using these images on your website. Seeing real people at work can build trust and credibility with potential customers.
Step 10 - Reviews. Start collecting customer reviews and testimonials, add them to your website to build trust and show social proof.
Step 11 - Share. Use your social media channels to share content, drive traffic to your website and promote growth. This can help improve your website's visibility on search engines like Google, as they take social media activity into account when ranking websites.
Step 12 - Grow your website. Continue creating great content that showcases your company and speaks to your audience. Incorporate blog posts to increase your EAT (Expertise, Authority, and Trust) and demonstrate your knowledge and passion for your business. Stay up-to-date by frequently adding new information and services to your website to attract more potential customers and keep them engaged.
It’s important to remember, having a strong online presence is crucial for any business, including cleaning companies. A well-designed website that showcases your services, has clear call-to-actions, is mobile-friendly, and features great images and tells stories with unique content can help attract and convert potential clients much easier than one that is hidden and has no clear message or structure.
By following these steps, you can create a successful cleaning company website that not only boosts your online visibility but also helps grow your business over time.
Read our Success Story and new website journey about our client Capable Cleaners here.
If you would like help with any of the above, give us a call.
We have helped many cleaning companies with their websites, by creating an online presence that showcases their services, expertise, and trustworthiness. We can help bring any website vision to life. Get In touch today to find out how It'seeze Websites in Gravesend can help your cleaning company grow.
Cleaning Companies we have helped in Kent:
This article is written by Kat James from it'seeze Gravesend, website consultant and website content creator for businesses in Kent.
For a professionally designed, modern, and effective business website that can work wonders for your business, get in touch with Kat at it'seeze Gravesend today. Our affordable web design services are available to help you achieve success online.
Tagged as: Cleaning Company Websites
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