How will E-A-T improve my website SEO?
Wondering what E.A.T stands for in Google's world and why they added another E for 'Experience' in a recent algorithm update? Simply put, E.A.T refers to Expertise, Authoritativeness, and Trustworthiness, which are crucial factors that Google takes into account when ranking websites.
The addition of another E - namely "Experience" highlights the importance of EAT when it comes to website rankings. The dictionary definition of "Experience" in this context, refers to the fact or state of having gained knowledge or being affected by direct observation or participation, as defined by the Merriam-Webster dictionary.
So in a nutshell :
The 'Experience' in the E.A.T Algorithm means Google is looking for website content from people who have experience and expertise in the topic they are covering and are answering questions and educating customers to win their trust, as this is more likely to result in high-quality and trustworthy content. This is also particularly important when it comes to reviews (a bit about that later!)
By prioritising good quality, Google is striving to provide its users with the most accurate and reliable information possible.
A Shout-out for Reviews!
Google understands the importance of this type of first-hand experience when it comes to reviews, let's face it we've all read product or service reviews online to help us make our purchase decisions - they are incredibly important from a decision making point-of-view and can make or break a sale.
So it's crucially important to make sure that a review is written by someone who has "been there, seen it, done it, and bought the t-shirt." In other words, if they have first-hand experience with the product or service, this makes their review more reliable and trustworthy.
Think about it - would you trust a review of a restaurant from someone who has never eaten there before? Probably not! But if the review is written by someone who has actually dined at the restaurant and has first-hand experience with the food and service, you're much more likely to trust their opinion.
What is E-A-T?
Whilst Google E.A.T might sound like a fancy new restaurant reservation app made by Google, it's actually an acronym for Expertise, Authoritativeness, and Trustworthiness. And although it might not satisfy your hunger pangs, it certainly makes us hungry for more traffic to our websites.
But seriously, E.A.T is a crucial aspect of SEO that can make or break your website's online presence, so we've explained the 'Experience' side of E.A.T now let's break down the rest:
Expertise: Google wants to see that the content on your website is written by experts in your field. This means that you need to have the necessary knowledge and skills to write about the topic you're covering. If you're a health blogger, for example, your qualifications and experience in the industry should shine through.
Authoritativeness: Google also wants to see that your website is seen as an authority in your industry. This means that you need to have a good reputation and be seen as a reliable source of information. You can achieve this by building a strong social media presence, getting links from other authoritative websites, and being mentioned in the media.
Trustworthiness: Finally, Google wants to see that your website is trustworthy. This means that you need to be transparent about who you are, what your website is about, and how you collect and use data. You also need to have a secure website and be transparent about any affiliate links or sponsorships.
How will E-E-A-T improve my website SEO?
Higher search engine rankings
Google's algorithm places a high value on content that demonstrates experience, expertise, authoritativeness, and trustworthiness. By creating high-quality content that establishes your site as a reliable source of information, you can improve your search rankings and attract more traffic to your site through a simple Google search.
Improved User Engagement
When users spend more time on your site and navigate to other pages, it signals to Google that your content is valuable and relevant. This leads to higher search engine rankings and increased visibility in search results. Happy days!
More Backlinks and Social Sharing
A great piece of valuable content can go a long way in creating interest and sparking conversation. When you share it on your social channels, it can reach a wider audience and if people find it informative or engaging, they're more likely to share it with their own followers and friends. This can create a snowball effect, with your content being shared and seen by more and more people, creating more and more backlinks.
More Featured Snippets in the Search
Google's featured snippets are the boxes that appear at the top of search results with a summary of the answer to a user's query. Being featured in these snippets can be incredibly valuable, as it puts your content front and centre, even above the first paid ads. This can lead to increased visibility and traffic to your site, as users are more likely to click on the featured snippet for a quick answer or summary of the information they're looking for.
Summary
E.A.T is a term used by Google to evaluate the Expertise, Authoritativeness, and Trustworthiness of a website's content, these are crucial factors that Google considers when ranking websites. The addition of "Experience" to the E.A.T algorithm emphasizes the importance of experience and expertise when it comes to creating high-quality and trustworthy content.
With a little persistence this can help establish your site as a reliable source of information, hence improving your overall search rankings and naturally attracting more visitors to read your content.
Contact us
You now have the chance to build a website that ranks well. We can help you bring it to life. Get In touch today to find out how It'seeze Websites in Gravesend can help you.
This article is written by Kat James from it'seeze Gravesend, website consultant and website content creator for businesses in Kent.
If you want a business website that is professionally designed, modern, and effective in generating wonders for your business, contact Kat at it'seeze Gravesend today. Our affordable web design services are here to help you succeed online.
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